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Natural Farm Group Ltd. is excited to announce that they’ve just become a licensee of the official FernMark Licence Programme. It’s a programme designed to protect and promote Kiwi products to the world, which is why it’s a great move for the health products company. Equally, being a licensee now makes Natural Farm Group Ltd. an ambassador for
New Zealand, which is both a privilege and an exciting opportunity.
The FernMark Licence Programme is the Government’s official ‘country of origin’ accreditation programme. That means products presented by Natural Farm Group Ltd. that display the FernMark have met the New Zealand Government’s eligibility criteria, which includes being GST registered in NZ, having a substantial level of New Zealand ownership, governance and employees and have been exporting for over 12 months. This criteria also requires that licensed Natural Farm Group Ltd. products are made, grown or designed in New Zealand, which is why the Government is happy for them to represent New Zealand around the world.
The Programme employs a global monitoring service, Yellow Brand Protection. The service trawls over 800 online trading sites to check for illegitimate use of the FernMark. That protects the Programme by maintaining its credibility and integrity – and protects consumers by giving them the confidence that when they see the FernMark, it’s an authentic New Zealand product.
Ultimately, the FernMark Licence Programme delivers consumer trust. Carrying the FernMark means New Zealand companies are able to authenticate their products as being from New Zealand, while consumers can trust that they're buying authentic products. And in turn, the Programme entrusts us to represent New Zealand at its best. It's a win-win situation.
For more information about the FernMark Licence Programme, visit www.fernmark.nzstory.govt.nz