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Mānuka honey is known for being earthier, richer, and more viscous than many other honeys. It comes from the nectar of the flower of Leptospermum scoparium — also known as Mānuka, which is only native to New Zealand. Mānuka, in fact, is a Maori word. “The plant itself is very rare. It’s difficult to harvest because the flower is only open for 12 days, and sometimes we have to use helicopters to collect this honey.” John Rawcliffe from the Unique Mānuka Factor Honey Association(UMF) told Business Insider. Although mānuka bushes can also be found in Australia, New Zealand accounts for almost all the world’s production, with exports worth 300 million NZ dollars ($204m) and expected to rise to 1.2 billion NZ ($800m) by 2028.
Watch the video to find out what’s so special about it and why it costs so much. https://youtu.be/j6bGZXk6F2E
At Natural Farm Group
Natural Farm Group is a licence holder of Unique Mānuka Factor(UMF®) – Licence #2234.
Every jar of UMF® Mānuka Honey processed at Natural Farm Group is tested and independently certified for quality, purity and authenticity by the UMF® Honey Association of New Zealand (UMFHA). Our honey meets strict standards for Mānuka honey purity and quality are licensed to use the UMF quality trademark.
For more information on UMF®, please visit https://www.umf.org.nz/
About Business Insider
Business Insider is an American financial and business news website published by Insider Inc. It operates international editions in the UK, Australia, China, Germany, France, South Africa, India, Italy, Indonesia, Japan, Malaysia, Netherlands, Northern Europe, Poland, Spain and Singapore. Several International editions are published in local languages: Chinese, Dutch, French, Italian, German, Polish and Japanese.